I’m proud to highlight Dexcom’s Effie Award-finalist campaign, developed through a multi-agency team approach that brought together diverse expertise and creative perspectives.
The Campaign
The Effie Awards recognize effectiveness—campaigns that deliver measurable business results. Dexcom’s recognition reflects a campaign that did more than generate awareness; it drove meaningful business impact while strengthening brand equity in the competitive continuous glucose monitoring market.
The Multi-Agency Approach
This campaign represents the power of integrated thinking across multiple agencies:
- Creative excellence from one partner
- Media strategy and optimization from another
- PR and community building from a third
- Coordinated strategy that tied it all together
Rather than siloing agency contributions, the team worked as one, with unified strategy and collaborative execution.
Why This Approach Works
1. Diverse Perspective
Multiple agencies bring different viewpoints, expertise, and problem-solving approaches. The best solutions often come from combining those perspectives.
2. Checks and Balances
Different agencies challenge each other’s thinking, which improves the final output. You get healthy debate and stronger ideas.
3. Specialized Expertise
Rather than asking one agency to be good at everything, you can tap specialized expertise from each partner.
4. Coordinated Execution
When all agencies are aligned around shared strategy and KPIs, the integrated execution is seamless.
Key Lessons
1. Strategy First
All agencies must start with shared strategy. This prevents siloed thinking and ensures coordinated action.
2. Clear Accountability
Even with multiple agencies, there must be clear accountability for results. Metrics should be aligned and transparent.
3. Leadership Alignment
For multi-agency models to work, client leadership must be aligned on strategy and approach. Mixed messages to agencies will create mixed results.
4. Regular Collaboration
Don’t let agencies operate independently. Build in regular check-ins, collaborative planning, and knowledge-sharing.
The Impact
Dexcom’s recognition reflects a campaign that:
- Drove measurable business results
- Built brand equity
- Created cultural impact in the diabetes community
- Demonstrated the power of integrated thinking
For Organizations Considering Multi-Agency Models
If you’re working with multiple agencies or thinking about doing so, the Dexcom example shows what’s possible when:
- Everyone aligns around shared strategy
- Collaboration is built in, not left to chance
- Leadership is engaged and aligned
- Execution is coordinated across all partners
This is the kind of integrated thinking we champion at O.H. Partners. Whether you’re working with one agency or many, the principle is the same: unified strategy, coordinated execution, and focus on measurable impact.
If you want to explore how to optimize your agency relationships and drive better results, let’s talk.