Blog Posts
Employee Insight Should Inform Employee Communications: Three Things to Consider When Communicating Return-to-Work Plans
Employee Insight Should Inform Employee Communications: Three Things to Consider When Communicating Return-to-Work Plans
Employee Insight Should Inform Employee Communications: Three Things to Consider When Communicating Return-to-Work Plans
By Brooke Fevrier and Todd Sommers Like most of my colleagues, I frequently worked remotely – in client conference rooms, airport restaurants, hotel lobbies, the middle seat – but spent most of my time in an Allison+Partners office. As the COVID-19 pandemic transformed A+P into a remote work instant adopter, the senior leadership team sa
By Brooke Fevrier and Todd Sommers Like most of my colleagues, I frequently worked remotely – in client conference rooms, airport restaurants, hotel lobbies, the middle seat – but spent most of my time in an Allison+Partners office. As the COVID-19 pandemic transformed A+P into a remote work instant adopter, the senior leadership team saw a need to understand the newfound challenges our roughly 500 global team members faced.
The Importance of internal communications in a time of crisis
Employee Insight Should Inform Employee Communications: Three Things to Consider When Communicating Return-to-Work Plans
Employee Insight Should Inform Employee Communications: Three Things to Consider When Communicating Return-to-Work Plans
By: Todd Sommers
Crisis-focused organizations must not forget about their people.
Business conditions under COVID-19 continue to evolve rapidly. With more attention focused on business continuity, it’s easy to forget about internal communications. While employees, partners and customers understand you won’t have all the answers, it’s important to show you’re thinking about them.
The most interesting executive uses of digital thought leadership
Employee Insight Should Inform Employee Communications: Three Things to Consider When Communicating Return-to-Work Plans
Why aren’t more CEOs on social media? The case for digital thought leadership
By: Todd Sommers and Jacques Couret
In our previous digital thought leadership post, we recommended starting with some foundational elements and suggested a mix of content proven to breed success. But it is also important to understand your efforts aren’t just about LinkedIn connections. It’s certainly about building an audience, but it’
By: Todd Sommers and Jacques Couret
In our previous digital thought leadership post, we recommended starting with some foundational elements and suggested a mix of content proven to breed success. But it is also important to understand your efforts aren’t just about LinkedIn connections. It’s certainly about building an audience, but it’s also about keeping them engaged. If done correctly, a digital thought leadership program can drive results for you and your organization.
Why aren’t more CEOs on social media? The case for digital thought leadership
Why aren’t more CEOs on social media? The case for digital thought leadership
Why aren’t more CEOs on social media? The case for digital thought leadership
By: Todd Sommers and Jacques Couret
What do Richard Branson, Elon Musk and Mark Zuckerberg have in common? They’re billionaires who created some of the most popular products and services on Earth. But in the process, they’ve also built some of the biggest social media followings.
Interview with Ragan Communications
Why aren’t more CEOs on social media? The case for digital thought leadership
PR Daily's Social Media Campaign of the Year
In September 2020, I had the opportunity to share thoughts on multimedia storytelling with Ted Kitterman at Ragan.
One takeaway: Visual elements provide a critical advantage in storytelling.People more easily understand and recall a story when it includes sights and sounds. Once we crystalize the story, you can decide which channels are best.
PR Daily's Social Media Campaign of the Year
Why aren’t more CEOs on social media? The case for digital thought leadership
PR Daily's Social Media Campaign of the Year
Dexcom's Call of the Warrior program was one of my favorites. Dexcom is a long-time client of Allison+Partners, and it's also a passion project for me to help advocate for people with Type 1 diabetes. The campaign tapped into something special within the community, and it's been the foundation of much of our work since.
Shorty Awards Application
Dexcom Effie Award Finalist
Dexcom Effie Award Finalist
I am only including this link because of the wonderful assets that were included with the entry. There are so many wonderful people who came out of the ether to lend their voice to this Dexcom (client) campaign.
Dexcom Effie Award Finalist
Dexcom Effie Award Finalist
Dexcom Effie Award Finalist
This application reflects the work of many hard working people at client Dexcom and its multi-agency team. I've had the pleasure of working with them for many years.
I never expected we'd wrap a coffee truck, rig it with hidden cameras and remind people what life is like when you have to painfully prick your finger 8-10 times per day.
Here
This application reflects the work of many hard working people at client Dexcom and its multi-agency team. I've had the pleasure of working with them for many years.
I never expected we'd wrap a coffee truck, rig it with hidden cameras and remind people what life is like when you have to painfully prick your finger 8-10 times per day.
Here's the setup: Roughly 1.5 million American have T1D. To manage this disease, they prick their fingers up to 12 times a day and make life and death glucose decisions. Dexcom’s G6 CGM System is the first system to show people glucose readings in real-time on their smartphones without fingersticks. We focused a fully integrated campaign around Zero fingersticks, showing people with T1D how they could improve their lives through pain-free knowledge. Against a narrow target audience, we exceeded our goal of getting T1D's in the sales funnel and increased awareness for Dexcom.
See many of the campaign assets at the link below or nomorefingerpricks.com.