Co-authored with Jacques Couret
Digital thought leadership has evolved far beyond the occasional LinkedIn post or op-ed piece. Today’s most sophisticated executives are using digital platforms strategically to build influence, shape industry conversation, and create genuine business value.
Beyond the Standard Playbook
1. Building Audience Before You Need It
The smartest executives start building digital presence when things are going well, not when they need to respond to a crisis.
2. Using Multiple Platforms Strategically
Different platforms serve different purposes. LinkedIn for professional credibility, Twitter/X for real-time conversation, Podcasts for deep-dives, Long-form for complex thinking.
3. Creating Original Research and Data
Generic hot takes on trends are forgettable. Executives who fund or conduct original research stand out.
4. Writing Personally
Some of the most credible thought leaders write their own content, even if it’s imperfect. Your voice needs to be genuinely yours.
5. Taking Measured Stands
The most boring thought leaders have boring opinions that offend no one. The most interesting ones take stands on important issues while remaining professional.
The Real Opportunity
Digital thought leadership, done well, isn’t about ego or self-promotion. It’s about contributing genuinely to your industry’s conversation, building relationships, and creating a foundation of trust that translates to business opportunity.